Monday, November 19, 2012
However, this blog entry isn't meant to beat up on the politically correct or the health food advocates, as much as I usually would when I write about these topics. I do want to point out that Hostess and it's looming departure as a business, an employer, and a brand shouldn't be celebrated.
The inspiration for me to write this particular blog entry came when I read an article posted on my Facebook page. The article referenced NPR and various liberal leftists celebrating the Hostess situation. The article can be found Here. It comes from the NewsBusters web-page by a blogger/writer named Tim Graham.
I called King Ding-Dong elusive because publicity for the mascot and the snack cake itself dwindled significantly as the '80s gave way to the '90s and the overbearing strict regulations put on advertisers when it came to children.
These links all should open up in a new window each time you click so that you won't be taken away from the blog page.
1971 Hostess Commercial
Fruit Pie Commercial
Ho Ho Commercial
1985 Twinkie Commercial
I uploaded the 1985 commercial because it's got to be one of the last commercials to feature the animated Twinkie mascot. The animated commercials had been running on television for more than a decade by the time the 1985 advertisement aired. The mascot, known as Twinkie the Kid, appears less boisterous in comparison to an earlier point in time. Maybe with him being an animated mascot he realized that he, along with the other animated Hostess mascots, would be heading for the last animated roundup in the near future...and not even Fruit Pie the Magician could magically keep it from happening. The Twinkie and Fruit Pie mascots continued to appear on the boxes and packages of the products each represented for many more years after the animated commercial hey-day ended. Twinkie the Kid was still shown on the products as recently as 2012 but research shows the Fruit Pie mascot disappeared 5 years ago.